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Legal – Terms of Use is controlled and managed by Smiling Bear Pty Ltd, a company incorporated in Australia under registration number ACN: 128 256 486.

This page outlines the terms of use on which you may make use of By using our site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not accept these terms please refrain from using the site.

Intellectual Property Rights

Everything on is protected by intellectual property laws.  The names, characters, images, photography and logos identifying Smiling Bear are all subject to copyright, design rights and trademarks of Smiling Bear Pty Ltd (see list of protected assets at the bottom of this page).

Downloadable materials may be used for personal use only and cannot be used for business purposes or financial gain. Any unauthorized use of these marks and copyrights is unlawful.

Press Images Usage Agreement

Downloadable images in our press section can be used solely (in whole) for editorial use by press and/or industry analysts. The images cannot be used to promote or sell any product. You may not alter or modify the image, in whole or in part, for any reason. Smiling Bear Pty Ltd shall remain the sole and exclusive owner of the image.

Links from Our Site

Where our site contains links to other independent third party websites, these links are provided solely as a convenience to our visitors. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Linking to Our Site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. We reserve the right to withdraw linking permission without notice.

Jurisdiction and Applicable Law

These terms of use and any dispute or claim arising out of or in connection with them shall be governed by the laws of New South Wales, Australia.

Variation in Terms

Although most changes are likely to be minor, may occasionally amend its terms of use. You are expected to check this page from time to time to take notice of any changes made, as they are binding on you. Your continued use of this site after any change in terms of use will constitute your acceptance of such change.

List of Protected Smiling Bear Assets:

The following list of assets are protected by copyright, design marks and trademarks (as of 2007). This list is not exhaustive and new assets will be added over time.

Smiling Bear™ (name & image)
Smile More with Smiling Bear™
Smile More™
Smiling Bear logotype with incorporated smile
Squiggle smile device logo (image)
Characters (name & image): Smiling Bear™, Snag Boy™, Tiny Penguin™, Honey™, Star Face™, Bun Bun™, Smile Stopper™, Grumpy Lump™
School of Smile™
Smile Happy Ha Ha™
Smile Sack™
Smiling Bear Wear™
Secret Smile Pocket™
Smiling Baby Bear™
Smile More Daily™ and™
Smile Snacks™ (name and design/image)


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